In sports, a millisecond or millimeter can be the difference between a win or a loss…

Looking to make a difference in your game this basketball season?  Check this out…

Today, we released findings from an independent three month study that showed a 24% average improvement on basketball player’s lateral quickness and improved balance and stability when using Court Grip™!

The company who did the study was OptoSource™, a recognized leader in sports performance tracking, utilizing state-of-the-art LED sensors to track and measure athlete’s speed, agility and quickness to determine their efficiency of motion. 

Once they reviewed their preliminary findings,  OptoSource™ traveled to Wisconsin to test with Milwaukee Bucks star point guard Brandon Jennings, and to analyze the difference in his signature step back jump shot with and without Court Grip™. 

From Brandon himself: “I used Court Grip all of last year, and I could feel the difference in my game, but actually seeing the data from the study, the visible improvements that Court Grip made to my form, stability and performance was really amazing.”

Check out the video that breaks down the findings:

http://www.youtube.com/watch?v=iGNbKWRcAVw

Co-developed and co-created with 2-Time NBA Champion and Miami Heat All-Star Dwyane Wade, we launched Court Grip™ last season, with support from company partners Steve Nash, Dwight Howard and Brandon Jennings as well as the NBA and the NBA Trainers Association. Due to record-breaking adoption of the product, all major sports retailers are featuring Court Grip ™ this basketball season.

Use promo code FREECGSHIP to get free shipping here on all orders.

As if the return of the basketball season wasn't enough good news, we've got more. Yesterday, as many news outlets reported, we announced that Mission is now the "Official Athletecare" partner of the NBA. 

Some of the NBA's biggest stars signed on with Mission this fall and launched our two NBA branded products - Court Grip and Power Grip. Dwyane Wade of the Miami Heat started off the Court Grip launch in New York. Brandon Jennings of the Milwaukee Bucks joined the team two weeks later as he promoted Court Grip on the West Coast. The second of our NBA products, Power Grip, which instantly dries hands for better ball control, was launched by the New York Knicks' Carmelo Anthony in the Big Apple. When the season kicks off on Christmas Day, both Court Grip and Power Grip will not only be on the scorer's tables of their teams, but available to all players at all games.

This news follows the NBATA's (National Basketball Athlete Trainers Association) unanimous approval of Court Grip. After extensive in-game testing across all levels of competition, it is the "Official Traction Provider" of the NBATA. Following this announcement Casey Smith, the Chairman of the NBATA, commented: “Maintaining traction on courts is an issue for players and Court Grip addresses the problem better than anything we've ever used. We’re pleased to have helped bring this game-changing product to market.”

With the season set to begin in one week, we are more than excited to see our products in action with the League's greatest players. It is a momentous step for Mission as a company and we're looking forward to the continued challenge of creating innovative products that address athlete-specific needs.

We can't wait for Christmas.

Both Court Grip and Power Grip are available exclusively in stores at Foot Locker and online at eastbay.com.