Top 10 COOL Father's Day Gifts for a COOL Dad

Posted on Mon, Jun 02, 2014


Still don’t know what to get Dad for Father’s Day? We were having trouble figuring it out at MISSION, so we put together a list of what we think are the TOP TEN gifts for active, summer loving dads this year!

10. MISSION Athletecare EnduraCool Instant Cooling Towel










Whether it’s a round of golf, an afternoon on the tennis courts or a day by the pool, what better way to keep Dad feeling refreshed than with one of these?! Did we mention that these come in Dad’s favorite NCAA and MLB team styles too? $14.99-$19.99 from Mission

9. Outdoor Speakers


When Dad comes home from a long day at work and wants to relax or is looking for some entertainment while he swims laps at the pool, a set of wireless outdoor speakers can definitely get the job done! All he has to do is plug in his stereo or MP3 player and he is seconds away from filling your yard with the sounds of his favorite band. $149.99 at Brookstone

8. LED Lighted Golf Balls


Maybe Dad likes to go out on the course to hit a couple of balls late at night? Or maybe he gets up at the crack of dawn to work on his swing? Either way he can be sure to never lose a ball again with a set of light-up golf balls! $24.99 on Amazon

7. Hammock


Dad works hard and he deserves some relaxation in the fresh air! What better way to do this than with a brand new hammock? This will definitely let his worries drift away while starring off into the summer sky. $379.00 at Brookstone

6. MISSION Athletecare Sports Kits












Does your Dad want to hit a hole in one like Sergio Garcia? Or maybe he wants to rule the tennis courts like Serena Williams? Either way MISSION has worked with our athletes to put together a survival kit for the golf or tennis player in your life! So treat dad to a perfect game and make sure he is prepared to play his best in the summer sun. $25.50 from Mission Athletecare

5. iGrill 


What’s Father’s Day without a barbeque? The iGrill is the ultimate grilling thermometer that allows you to track four meat temperatures simultaneously all via Bluetooth on their app! Maybe if you give Dad his gift early enough you can enjoy a delicious steak for Father’s Day dinner. $99.99 from iDevices

 4. Flex Wireless Activity and Sleep Wristband 








Help Dad stay in shape in the most convenient way possible! Flex is a slim wristband that tracks your activity and how many calories you burn during the day and your sleep patterns at night. The best motivation Dad needs to get going is smaller than the average watch. $99.95 from Fit Bit

3. Floating Pool Cooler

It’s not good enough for Dad to just stay cool in the pool this summer, it’s important for him to stay hydrated too! Make sure his thirst is always quenched whether he is swimming laps or relaxing on a raft. $49.99 at Dick’s Sporting Goods

2. Backyard Games

Mission_Athletecare_Fathers_Day_Gift_Guide_Outdoor_Games_Kan_Jam_Dicks_Sporting_Goods Mission_Athletecare_Fathers_Day_Gift_Guide_Outdoor_Games_Pool_Ping_Pong_Dicks_Sporting_GoodsMission_Athletecare_Fathers_Day_Gift_Guide_Outdoor_Games_Bean_Bag_Toss_Dicks_Sporting_Goods





The opportunities for outdoor summer fun are endless with any of the backyard games that are popular this summer season! From $39.99 at Dick’s Sporting Goods

1. MISSION Athletecare Enduracool Father’s Day Towel KitMission_Athletecare_Fathers_Day_Gift_Guide_Enduracool_Cooling_Towel_Cap_Hat_Kit_Dad

Show your Dad why he’s the coolest! No matter what he does this summer people will know how great he is with any of our limited edition Father’s Day towels! Pair that with our Instant Cooling Cap and he is ready to take the heat. $30.00 from Mission Athletecare




Man Among Boys: Behind-the-Scenes on Adrian Gonzalez’ Shock Grip Video Shoot

Posted on Tue, May 27, 2014



After traveling across the country, going 3-4 at the plate with a two-run homer and a double, most would succumb to jet lag and enjoy a relaxing morning before gearing up for round two. Well, that was not the case for MISSION’s newest athlete, Adrian Gonzalez of the Los Angeles Dodgers.

Adrian spent last Wednesday morning hanging out with our team and 20 excited little leaguers to shoot a video for MISSION Shock Grip, a shrink-to-fit grip for baseball bats that reduces shock and enhances grip. (Expect the full video to hit the Internet in mid-June!)

While we loved having Adrian in our spotlight, many of his best moments were off camera. He met all 20 of his co-stars before we starting filming, and took time to take photos with the  crew of little sluggers.

It’s safe to say that the local teams from Rye Brook and Yonkers stole the spotlight at times! Not only did they hit it out of the park with their acting chops, they were real champs when it came to spending all day out in the hot sun. Of course, they rocked  MISSION EnduraCool towels on set to keep refreshed!

For a one-day shoot, we assembled an All-Star squad and are glad to have Adrian as a part of the Mission Athletecare team.

Check out some more pics from the day!

Mission_Athletecare_Gonzalez_Shock_Grip_Video_Selfie_Fathers_Day_EnduraCool_Cooling_Towel2 Mission_Athletecare_Gonzalez_Shock_Grip_Video_2


Posted on Wed, Aug 14, 2013

overheating MISSION Enduracool


We are solidly into August now, and for many athletes, that means they are enduring long, hot practices in the brutual sun and heat.  If you are the parent of an athlete, you are likely looking for some information on how to help keep your kid safe as he or she heads into pre-season practices.

At MISSION we work with leading scientists, trainers and athletes to help athletes protect their bodies and perform their best.  Cooling is top of mind among our partners, as they continue to work to help keep you cooler, so you can go harder.  This year we have introduced our Enduracool Instant Cooling Helmet Liner and the Enduracool Instant Cooling Hoodie, developed for Football and other team sports to specifically address the sideline and in game needs of players who experience overheating.

But, cooling the skin is one of several important prevention practices to combat overheating.  So,while we have been talking about staying cool during the summer in several blog articles; today we wanted to specifially address athletes and ways to help them stay cool at practice.  To that end, we wanted to share information that was published by the Korey Stringer Institute and Gatorade www.ksi.uconn.edu in the 2013 Gatorade Heat Safety Kit.  

They have given 10 tips for staying cool.  Check them out below and let us know if you have any other recommendations that have helped you or your kid out in the past.

Good luck with pre-season and stay cool!

 1.  ALLOW FOR ACCLIMATION - While it can take 10-14 days for an athlete's body to adapt to the heat, acclimation should  start  two  weeks  before  team  practices  begin. An  athlete  should  start  with 15-20 minutes of  continuous  exercise  outside in the  heat, and add  5-10 minutes each day.

2.  ADOPT REHYDRATION STRATEGY - Hydration helps reduce an athlete's risk of heat illness and can help the athlete maintain a high level of performance. Proactive steps athletes can take to avoid dehydrat ion include:

•             Weigh in and out before and after activity

•             Drink enough fluid to minimize weight loss -for each pound [16 oz.) that is lost , he or she may need to consume 20 ounces after athletic activity to fully rehydrate.

•             Check urine. If ifs li e pale lemonade, thafs a sign of good hydration.

3.            DRINK UP - Athletes should drink enough fluid to prevent dehydration without ove r-drinking. Flavored, cold, lightly salted sports drinks (ie Gatorade) are important because sodium helps maintain the physiological desire to drink and helps retain the fluid consumed.

4.            BUDDY UP AND KNOW THE SIGNS - Encourage athletes to buddy up with a teammate and watch out for each other when ifs hot and humid. They should know the signs and symptoms of heat illness which can include:

•             Nausea

•             Headache

•             Weakness

•             Poor concentration

•             Personality change

•             Flushed skin

•             Loss of muscle coordination

•             Fatigue

•             Fainting              

•             Light headedness           

•             Vomiting


5.            COOL THE BODY - If experiencing heat illness, an athlete should take steps to cool the body , including lying in a cool place with legs elevated , applying cool towels  (ie Enduracool!) to the body and drinking cool fluids.

6.            BE FLEXIBLE -An important step in avoiding heat illness is adjusting practice or game length and intensity to the environmental conditions. If possible , athletes should avoid strenuous and high intensity activities during the warmest time of day [10 am- 4 ptn).

7.            DRESS FOR THE WEATHER -Keeping cool in hot weather means being mindful of appropriate clothing and equipment that can help evaporate heat from the body:

•             Wear light-colored clothing

•             Wear t-shirts and shorts, not pads

•             Remove helmets when not active

•             Avoid wearing excess clothing

•             Change sweat-s oaked clothing frequently

8.            FIND TIME FOR RECOVERY - Rest and recovery are an essential part of avoiding heat illness. Athletes should work in times for breaks when active throughout the day, attempt to get six to eight hours of sleep a night and sleep in a cool environment, if possible.

9. MAINTAIN A HEALTHY DIET - Athletes need to think about fueling before, during and after physical activity. He or she should be fully hydrated with fluids and fueled with foods that contain electrolytes to maintain fluid levels. Fluids lost through sweat and breathing should be replaced by fluid consumption including during workouts,  practices and games  [physical activity).

10. HAVE AN EMERGENCY PLAN - Have a plan to contact medical professionals in an emergency. Also keep a  "cool pool, or ice bath nearby  so  medical personnel can choose  to  immerse  athletes suffering fro m heat stroke  if  necessary.

The Science of Pulse Point Cooling

Posted on Tue, Jun 04, 2013

Dwyane Wade Enduracool Cooling

Training, running, competing in hot environments can be grueling.  Your body temperature runs higher, you sweat more, you work harder to perform. 

The skin is the body’s natural radiator. Sweating and vascular dilation - having your blood vessels carry blood closer to the skin - helps your body maintain the proper temperature. On average, your body stays within a range of 96.4 and 99.1 degrees, but exercise makes this more difficult, with variations up to 103 degrees for especially hard workouts.  And as temperatures continue to rise, the demands on the body challenge the efficiency of your natural radiator; leading to decreased performance.

Emerging science shows that cooling key areas of the skin (namely the neck, wrists, elbows and temples, also known as “pulse points”) can help stimulate thermoregulation signals to the brain, delaying fatigue, and making you feel less discomfort from those grueling hot temperatures.  Now, who wouldn’t want to feel less discomfort from the heat, especially if it helps you feel like you could go harder, and longer in your workout?

Here are some helpful insights into how pulse point cooling works, and some gear recommends that can help you harness pulse point cooling to maximize your training.

How Pulse Point Cooling Works:

Ever wonder what is exactly happening when you get that "flushed" look as you overheat?  Well, here is how it breaks down.  As your temperature rises, the body opens up the capillaries near the skin.  Your natural cooling system circulates blood to move heat from inside of your body to the surface of your skin. Your sweat then helps cool you, by releasing some of that heat as sweat evaporates.  The blood near the surface of the skin then recirculates through the body and absorbs more heat to be released. The process continues...

So, how can cooling pulse points help?  Simply,  it helps your body continue that natural process more efficiently. Cooling your pulse points (those points where you blood travels closest to the surface of the skin) with water, cool fabric or towels provides a greater heat differential to allow for a greater amount of heat to be lost through evaporation of sweat. 

In other words, if the goal is to help your body be a more efficient radiator, concentrate this effect on the parts of the body where the most good can be done... the neck, the temples, your wrists... where the most blood travels closest to the surface.

In one study by the National Athletic Trainers' Association, using pulse point cooling on the neck during exercise helped athletes to lower heat strain, exercise five minutes longer, tolerate higher temperatures internally and increase performance by six percent. In a separate study from Stanford University, athletes who practiced the same pulse point cooling technique were able to delay fatigue, train harder, gain muscle more rapidly and most importantly, train longer than competitors.  

It is evident that overheating is not something to be taken lightly.  And there is no replacement for hydration and prevention (see TIPS TO PREVENT OVERHEATING in our previous post) But as athletes continue to look for the extra edge, understanding the science behind pulse point cooling can inform training regimens and gear considerations.

Enduracool Instant Cooling Gear:

Building on the science of pulse point cooling, MISSION has launched a new collection of Instant Cooling Gear to target pulse points and help you feel cooler.

MISSION’s new EnduraCool™ Instant Cooling Gear is powered by patented Coolcore™ technology, and offers innovative, intelligent and sustainable cooling solutions to athletes across all sports – from individuals to teams, casual competitors to professionals.  The new EnduraCool™ Instant Cooling Gear lineup includes: Instant Cooling Hoodies, Instant Cooling Sleeves, Instant Cooling Skull Caps, Instant Cooling Helmet Liners and Instant Cooling Headwear. The line builds upon the research and thermoregulation technology that originally produced the Mission EnduraCool™ Instant Cooling Towel, and offers instant cooling benefits in lightweight and breathable textiles that also include UPF 45+ sun protection.   

A simple process activates the cooling technology in all EnduraCool products. Athletes simply wet it, wring it out, and allow air to circulate into the fabric. The fabric cools to approximately 30 degrees below the average body temperature in under a minute, and the cooling effects – easily reactivated by re-wetting the fabric (with water or sweat) and re-introducing air flow – last for hours.

Feel Cool and Go Harder.

How Important Are Pre-Game Rituals for a Team?

Posted on Mon, Apr 08, 2013


pre game rituals, d wade, mission athletecare


Success in professional basketball is a product of immense preparation.  One important aspect of preparing for a game is the concept of “pre-game rituals”, or the routine a player goes through in the time immediately leading up to a game. Not to be confused with locker room superstitions, this routine that a player goes through not only makes for a great show for spectators, but also helps players to become both physically and mentally prepared prior to game time.


There are a variety of customs that players in the NBA today go through just prior to gametime.  Although the league recently implemented a new rule requiring starters to be on the court within 90 seconds of lineup introductions, there is still ample time for players to get into their mental and physical comfort zones.  Dwyane Wade recently outlined his pre-game ritual here, which includes a “chin-up” on the rim (pictured) www.youtube.com/watch?v=JTy9dAuE1pA


Perhaps the most well known pre-game ritual is associated with the league’s most well known player: Lebron James.  At the conclusion of introductions, James heads straight to the scorers’ table and powders up his hands.  He then lets the powder fly into the air, almost always eliciting a massive reaction from the crowd.  Some players are also now using a newer product called Mission Power Grip, which is a “liquid chalk” that they apply to their hands for a “dry grip” on the ball.


Right before tip off or when checking in, some players will step on a sticky mat to clean the bottoms of their shoes and more and more players are now applying Mission Court Grip to their sneakers for enhanced traction.


Another popular pregame ritual amongst NBA players is the handshake.  Many players have developed intricate handshakes with one another.  Sometimes these handshakes go beyond just player-to-player, expanding to coaches and even to the officials at the scorers’ table.  The Oklahoma City Thunder are the team most well-known for these theatrics. www.youtube.com/watch?v=k6QlkghHHsA  


Other players have specific shot routines that they go through, always making sure they take a certain amount of warm-up shots at certain areas of the floor.  Some players must touch certain areas of the floor in their warm-up.


However, some routines, like that of the injured Boston Celtics star Rajon Rondo, become a bit more complicated.  According to teammate Jason Terry, Rondo’s pre-game routine includes high-fiving the whole team, partaking in layup lines for five minutes, before finally “stand(ing) under the goal and Paul Pierce will shoot every ball on the rack from half court. He will catch four balls at one time and then after that…one pass off the backboard to KG, one bounce pass to Paul Pierce and then he throws it all the way up to the scoreboard and Jeff Green finishes with an alley-oop.”


Ultimately, pre-game rituals have become an essential part of the pre-performance routine and allow players to feel comfortable and ready to take on their opponent.  In addition, it is the time when players apply their “tools of the game” that will help them perform to their potential.


So….what is the craziest pre-game ritual YOU have seen at any level, NBA, College, High School, etc.?




Posted on Thu, Mar 21, 2013

Mission Athletecare Running Moms

In honor of Mission athlete and expectant mom, Sarah Haskins, we asked one of our other Mission moms to write her secrets to keeping on pace...


When you have children, you feel like you’re always running around – to daycare or school, to work, to the grocery store, activities, friends, appointments – it doesn’t stop. But as tiring as it feels, it still doesn’t replace the need for actual exercise. For those busy moms who have considered starting or returning to running as a workout, it may seem impossible – but it isn’t! Here are some secrets that other running moms keep under their hats: 

  • Quality not quantity: You have a busy schedule, so chances are you won’t be able to leap into running marathons from the get go. So when you run, go for quality, not quantity. Go for long runs when you can, but when you can’t, focus on speedwork or hill work to work your muscles and lungs in a short amount of time. A little goes a long way.
  • Make the time: It may feel like you’re running around doing something for everyone else, but you need to make time for yourself. Carve out even 30 minutes several times a week to focus on running – someone else can make dinner, fold laundry, or maybe they can even come with you! Maybe you have some time in the morning or during lunch. Slowly work it into your schedule and it will get easier to manage.
  • Do what works: The treadmill. A gym. Going around the block. Finding a running partner or group. Listening to great music. Invest in good running shoes, or use anti-chafe cream to keep your skin comfortable. There are many options to get you out and running, so try them all. You need to do what works for you so that you can go for runs and keep at it.
  • Keep it enjoyable: Running is hard work, so why make it harder than it needs to be? For example, listening to energetic tunes can help give you motivation. Wearing your favorite shirt can make you feel attractive. Using water resistant sunscreen can protect your skin without slowing you down. Running along pretty routes can keep it interesting. The more you like running, the more you’ll do it.
  • Just run: Cross country skiing is a good workout. So is cycling, swimming, Pilates, yoga…but if you want to get better at running, then you just have to run. You can add in other activities, but don’t substitute them for running.

If you want to run, then there’s only one thing you can do – run! For busy moms, it can be difficult to get the motivation to pound the pavement, but with the right attitude, equipment and skin saving accessories like sunscreen and anti-chafe cream, as well as dedication, it can be done. And once you start, you’ll be glad you did.




How to Avoid the Major Mistakes of New Runners

Posted on Fri, Mar 01, 2013




You want to get yourself in better shape and feel amazing. You’ve heard about the health benefits of running, and so you want to give it a try. Or maybe you used to run and want to get back into it. Whatever your reasons, running can be a great past-time that helps you strengthen your muscles, help your bones, get your heart working optimally, and feel great!

As part of your motivation, you also signed up for a race – goals can be good after all. But there’s more to training than simply running the distance. But with this mindset, many new runners make mistakes that ruin their first race experience. With the tips below, you can avoid these first marathon mistakes: 

  • Inadequate training time: To run any distance, you need to be able to cover the distance. If you’re running in a half marathon or a longer distance, then typically, you would run most of the distance, such as 11 miles, comfortably during training. The problem arises when you don’t run enough longer distances times during your training. This can cause problems on the actual race day because your body isn’t expecting such a workout. Make sure you get enough longer training runs in before the race date so that your body isn’t left in a state of shock on the actual day.
  • Ignoring your body: An important part of training is recovery. Though it may sound like a contradiction, you need to run, and you need to rest. This lets your body recover from the wear and tear that running causes. Insufficient recovery time will simply tire you out, making any subsequent runs more difficult than they need to be, and making you cranky too. Therefore, intersperse slow, short running days and no-run days in between your longer runs.
  • Lack of proper nutrients and hydration: You don’t want to weigh yourself down with water bottles or food, but when running longer distances, your body needs fuel. You need water because you will be sweating, and you need food to replace the calories that you are burning. If you don’t get enough of both, you will feel sluggish and slow. During training, try out different foods and drinks to see what you enjoy eating, what your body can handle, and what you are comfortable to carry to avoid first marathon mistakes that many make.
  • Not having comfy clothing: You may have a favorite race shirt, but is it comfortable? Your shoes are worn – time to get a new pair? You want to be as comfortable as possible on race day, but to know that, you have to wear your clothes on enough training runs to find out. If you need new shoes, wear them on enough training runs to ensure you don’t get blisters. If your clothes tend to chafe you during longer runs, consider anti-chafing cream. It can minimize the friction caused by the clothes rubbing together, prevent blisters, and even bleeding, while moisturizing your skin.

Learning to train properly for a race is a matter of trial and error – you need to know what works for you and your body, and tweak the areas that don’t. By following the tips above, you can prevent or minimize many of the first marathon mistakes that others make so that your first race can be an exhilarating accomplishment. Good luck!




Five Effective Tips to Achieve Your Fitness Resolutions

Posted on Thu, Feb 14, 2013

Sarah Haskins, Fitness, Resolutions


Everyone has a goal this year; whether saving money, spending more quality time with family/friends, quit smoking/drinking, or getting out of debt.  When some of those New Year’s resolutions start to fade, we want to help you keep you focused on what’s important. Getting into shape is, and should always be a priority. 

If you are looking to stay focused on your resolution to lead a healthier lifestyle here are just a few fitness tips to help you keep while managing your busy schedule:  


Engage in fitness activities that will simply keep you moving. Getting in good shape doesn’t mean you have to commit to an intense workout routine. Movement can take place indoors, outdoors and at different paces. Sometimes we underestimate the importance of walking to help get you in shape or even in lowering potential diseases like diabetes and hypertension. People who share the good habit of walking for at least 10 to 15 minutes per day, despite their busy routines, see how beneficial it can be. Check out this article on the secret to losing weight:



This gives you the momentum to reach your goals. Resolution runs give you something specific to plan for and to remain committed to.

If you stay focused on achieving smaller goals first, those will eventually lead to larger resolutions throughout the year. Your commitment will also have an effect on building a larger social circle and setting a good example for your family.  Take a look at why people are signing up for resolution runs: http://www.active.com/running/Articles/Top-5-Reasons-to-Sign-Up-for-a-Resolution-Race.htm . You can find a race that meets your goals throughout the country by using the following link: http://running.competitor.com/race-calendar


A third important tip to tackle your fitness resolutions is to find a workout that accommodates your budget.

After spending so much money on holiday gifts and trips, the last thing people want is to add another expense to the year’s budget.  Luckily, there are options to save cash while taking advantage of free offers, gym discounts, and nutrition tips.   If you are willing to spend a bit more on a personal trainer, you will have the privacy and comfort in your home by controlling the temperature, the music, cleanliness, equipment and having no audience around. But you can save money by motivating a friend or colleague to split the costs. There is also a cheaper and fun way to workout from home with DVDs that include fitness videos like Zumba for a variety of levels and interests. Zumba fitness is centered around dance and aerobics, heavily inspired by Latin music. The following links contain valuable information on how you can make the most out of your Zumba workouts :   

Tips for Beginners: http://www.livestrong.com/article/259924-zumba-for-beginners/

100 Zumba Workouts Online for Free: http://www.squidoo.com/100-zumba-workouts

Follow the instructor’s steps: http://www.youtube.com/watch?v=2rvJQUD5XwY


Mission sat down with company partner and Olympic Triathlete Sarah Haskins during a training session last year, and talked to her about setting goals and living a healthy lifestyle. She recommends you to get out there, follow your passion, eat healthy, and protect your body. What motivates her is to focus on what needs to be done to achieve a specific goal. Check out at what she had to say below:

Tips for a Healthy Lifestyle: http://www.youtube.com/watch?v=4QhrBVgSUzY

Accomplishing goals : http://www.youtube.com/watch?v=hEybsKNAjc0

Motivation to Achieve Goals: http://www.youtube.com/watch?v=nYbkdsWDWYY


You don’t need to “over-gear” with expensive items to make working out a little more enjoyable and less painful experience. Nevertheless, you need to be aware that one of the most important pieces of equipment to any kind of exercise is choosing the right shoe. If you decide that running is your thing, you are better off with a shoe that provides a firm heel, good support, and lightweight. Also make sure you are using a shirt made of wicking fabric, wicking socks, comfortable tights, and for women, a comfortable sports bra. Check this article for more tips on essential equipment for new runners: http://www.active.com/running/Articles/3-Gear-Essentials-for-Newbie-Runners. Products like anti-chafe are must-haves, especially in humid weather, and now you have the option to prevent chafing using silicone-based creams or sticks that stay in place longer than waxed-based anti-chafing products.

Mission Athletecare has developed an Anti-Chafe formula that outlasts the competition:  http://www.missionathletecare.com/collections/anti-chafe

Additionally, having a muscle rehab product in hand will help you get back out there quicker:  http://www.missionathletecare.com/products/max-muscle-rehab.           

So, get your Mission on, and keep those resolutions going all year round!


                                          SHOP NOW

Mission Court Grip Improves On-Court Lateral Quickness by 24%!

Posted on Thu, Oct 18, 2012


In sports, a millisecond or millimeter can be the difference between a win or a loss…

Looking to make a difference in your game this basketball season?  Check this out…

Today, we released findings from an independent three month study that showed a 24% average improvement on basketball player’s lateral quickness and improved balance and stability when using Court Grip™!

The company who did the study was OptoSource™, a recognized leader in sports performance tracking, utilizing state-of-the-art LED sensors to track and measure athlete’s speed, agility and quickness to determine their efficiency of motion. 

Once they reviewed their preliminary findings,  OptoSource™ traveled to Wisconsin to test with Milwaukee Bucks star point guard Brandon Jennings, and to analyze the difference in his signature step back jump shot with and without Court Grip™. 

From Brandon himself: “I used Court Grip all of last year, and I could feel the difference in my game, but actually seeing the data from the study, the visible improvements that Court Grip made to my form, stability and performance was really amazing.”

Check out the video that breaks down the findings:


Co-developed and co-created with 2-Time NBA Champion and Miami Heat All-Star Dwyane Wade, we launched Court Grip™ last season, with support from company partners Steve Nash, Dwight Howard and Brandon Jennings as well as the NBA and the NBA Trainers Association. Due to record-breaking adoption of the product, all major sports retailers are featuring Court Grip ™ this basketball season.

Use promo code FREECGSHIP to get free shipping here on all orders.



Here We Go! Train Like a Pro, Part I

Posted on Tue, Jan 31, 2012

iStock 000017836295Small

As the editor of Mission's blog, I have the job of figuring out what comes next. Given that the Olympics are around the corner, we at Mission will be checking in with some of our athletes to talk training - a topic that many of you are interested in. Via Facebook and Twitter, you've shared news of your latest race, upcoming season, and personal fitness goals. In fact, more often than not, one of your comments leads me to a workout of my own later on in the day... But back to the Mission athletes. I figure their secrets will benefit us all. Before we jump in with their favorite workouts and tricks of the trade, I wanted to write a post about the preparation needed before one even begins training. Baby steps, if you will.

Before considering which race to sign up for this spring, I spent some time searching the web for sources that deal with the importance of training and came across a wide variety of opinions. The articles that I have included here offered some of the best advice, in part because they spoke to the fundamentals of training as an everyday endeavor for the everyday athlete.

In an article for xtri.com, Brad Stulberg breaks World Champion triathlete, Jordan Rapp's quote, "train as much as possible" into two parts. He writes:

"1) Train as much: More volume and more intensity is good, so long as...
2) As Possible: The body and mind are in a position to successfully adapt to the applied load."

His article, available here, made me reconsider the feet to the fire approach I initially thought was necessary to start training. The idea isn't to ambush your body. It is to first, be thoughtful, and second, act accordingly. As Stulberg writes, we, the training athletes, need to consider the rest of our lives - the amount of time we spend at work, the amount of time we sleep, the amount of time we would have to recover after working out - before we can commit to a training regimen. I completely agree.

Tip 1: Be realistic.

I found more valuable insight at the New York Times and Tara Parker-Pope's blog on health and wellness (one of my go-tos for insight re: fitness, health, food and the intersection of the three) where Nicole Kolata was writing about the limits of personal workouts.

Kolata sat down with University of Indiana's sports psychologist, John Raglin, to talk about a recent trend and the focus of his studies, overtraining. Raglin's advice to the everyday athlete is to take notice of your body. "You should feel tired... but if you do too much with too little rest, your performance gets worse, not better. Serious athletes recognize these issues — whether they respond to them or not is another matter. A lot of recreational athletes really have no idea.”

If you're not sure how to keep your workouts in perspective, Kolata suggests writing in a diary or taking notes on how you feel after training. The act of recording will help you stay atune to what your body may be telling you.

Rule 2: Take time to recover.
Rule 2.5: Take notes.

A little late to the race, I stumbled across ESPN anchor, Sage Steele's blog about preparing for her first half-marathon. (You can follow her on Twitter by searching #RUNSAGE.) In the latest entry, two trainers - both marathon runners and moms - Dimity McDowell and Sarah Bowen Shea, give her some "sage advice," beginning with:

1. Don't think, just go. (For their other tips, read the rest of the article here.)

Perhaps more than anything, you and I, just have to start. Lace up the old Nikes and get out there. Reading these articles was step one. Onto step two and the actual running!

Stay tuned in the coming months as I'll be writing about our athletes as many of them gear up for the Olympics. I'll let you in on their training secrets and the Mission products they're using to keep them in prime condition. I welcome any of your suggestions as to what comes next. To stay in touch, visit our Connect page here.

Now, back to training!